Xiaomi Detroonses Apple on the connected watches market

According to a technological sales analysis report provided by Canalys, Xiaomi has just ahead of Apple on the global market for watches and smart bracelets.The Chinese firm thus becomes the leading supplier of portable bracelets in the world for the second quarter 2021.However, Apple remains in pole position on the sales of premium connected watches.

Nothing seems to stop Xiaomi, who has just dethroned Samsung and becoming number one of smartphones sales in the world.Today and according to a new technological sales analysis report provided by Canalys, we learn that the Chinese brand has just ahead of Apple on the global market for smart watches and bracelets.

According to the report, in the second quarter of the year 2021, Xiaomi thus reached 19.6 % of market share, against 19.3 % for Apple.Huawei stayed far behind with 9.2 % market share and Fitbit stands closely with 7.3 %.Despite a huge advance from one year to the next (+ 114.1 %), Samsung is still far behind with only 6.1 % market share.

Xiaomi's excellent performance on this market were boosted by the launch of the Mi Smart Band 6 and its extremely attractive price.But also to the restraint of apple fans as to the imminent output of the Apple Watch Series 7.According to the report, Xiaomi sold nearly 8 million aircraft in the second quarter of the year 2021, compared to 7.9 million Apple watches.

Xiaomi now dominates the connected watches market, but not that of "premium" connected watches

If Xiaomi offers a wide range of connected bracelets, fitness and smart watches, Apple only focuses on the high -end smart watches market with its Apple Watch.And on this type of product specifically, Apple remains again and always in first position of sales, thanks to its flagship watch.This is at least what a second part of the report reveals, which only focuses on this range of products.

The Californian firm thus harvested, in the second quarter of 2021, 31.1 % of shares in this specific market.Huawei positions himself far behind with 18.9 %, followed by Garmin (9.8 %) and Samsung (5.2 %) which recently unveiled the Galaxy Watch 4 and Watch 4 Classic.Xiaomi harvested only 2.1 % of the market for high -end connected watches.

Source

The editorial staff advises you:

1. Galaxy Watch 4 et Watch 4 Classic : Samsung présente ses deux montres connectées sous Wear OS
2. Xiaomi Mi Smart Band 6 : écran plus grand, prix attractif, nouvelles activités, toutes les infos
3. Apple Watch Series 7 : date de sortie, prix, fiche technique, toutes les informations